The making of Trendipedia
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
The making of Trendipedia
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
Smart and Adaptive
How are consumers adapting to the economic slow-down and cost-of-living crisis? Many are embracing smart, adaptive strategies such as Life Hacks and Flexi-shopping.
Empowerment through diet
One longer term consequence of the pandemic is a more proactive approach to health. We explore how the desire to be ‘in control’ is affecting consumers’ food choices in the post-COVID world.
Where and how are people shopping today?
Digital technologies are changing how people buy their edible groceries. Here, we examine four retail trends that illustrate how our habits - and our expectations - are changing.
