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Home About us Who we are Leadership | Tetra Pak Global

Leadership every day

Our organisational structure and the people behind it are the enablers of our company’s success, driving a culture of accountability, customer-centricity and collaboration that empower our 23,000+ employees to deliver world-class food and beverage solutions at scale.

Group photo of Tetra Pak employees

Meet our executive leadership team

President & CEO

Adolfo Orive

Adolfo has been President & CEO of Tetra Pak since April 2019. With a career spanning over three decades at Tetra Pak, he has led various functions and businesses across geographies. 

 

Playing a fundamental role in defining the company’s strategy, Adolfo has been a driving force behind the company’s purpose – to commit to make food safe and available everywhere, and to Protect What’s Good - protecting food, people and the planet.

 

Adolfo is based in Lausanne, Switzerland. Originally from Mexico, he has a bachelor’s degree in industrial engineering from Ibero-American University (IBERO) and a master’s degree in business administration from Mexico Autonomous Institute of Technology (ITAM).

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Adolfo Orive, president and CEO

Executive Vice President for Market Operations

Tatiana Liceti


Tatiana has been Executive Vice President for Market Operations since November 2021. She was previously Vice President for the Americas and a member of the former Global Leadership Team.

She joined the company in 1998 and went on to hold a number of senior management positions including Managing Director of Tetra Pak Mexico, Tetra Pak Andina and Tetra Pak Peru.

Tatiana is based in Lausanne, Switzerland. She is Peruvian and has a master’s degree in business administration from Babson College, Massachusetts.

Executive Vice President for Packaging Solutions

Ola Elmqvist


Ola has been Executive Vice President for Packaging Solutions since November 2021. He was previously Executive Vice President for Processing Solutions & Equipment and member of the former Global Leadership Team.

Ola started his career as a Production Management Trainee at the Lund Tetra Pak factory in 1990. He later held positions including Vice President Business Unit Liquid Food, Vice President Supply Chain Operations in Greater China and Managing Director Tetra Pak South-Eastern Europe.

Ola is based in Lausanne, Switzerland. He is Swedish and has a master’s degree in electronic and electrical engineering from the Lund Institute of Technology.

Executive Vice President for Processing Solutions & Equipment

Charles Brand


Charles has been Executive Vice President for Processing Solutions & Equipment since November 2021. He was previously Vice President for Europe & Central Asia and a member of the former Global Leadership Team.

He joined the company in 1985 as an Electronics Development Engineer. He later held positions including Executive Vice President of Product Management & Commercial Operations and Managing Director of Tetra Pak Taiwan.

Charles is based in Lausanne, Switzerland. He is British and has a degree in electrical engineering from the Lund Institute of Technology.

Executive Vice President for Services

Roberto Franchitti


Roberto has been Executive Vice President for Services since November 2021. He was previously Executive Vice President for Services & Quality and a member of the former Global Leadership Team.

Roberto joined the company in 2007 as a Programme Manager in Development & Engineering. He went on to hold positions including Vice President Carton Value & Economy Platform and Cluster Leader Services, South Europe.

Roberto is based in Lausanne, Switzerland. He is Italian/British and has a degree in mechanical engineering from Anglia Ruskin University.

Executive Vice President for Development & Technology

Laurence Mott


Laurence has been Executive Vice President for Development & Technology since November 2021. Prior to that he was Executive Vice President for Development & Engineering and a member of the former Global Leadership Team.

Laurence joined Tetra Pak in 2001 as Aseptic Technology Manager. He later held positions including Vice President Packaging Technologies and Vice President Carton Bottle & Gable Top Packaging Platform.

Laurence is based in Lausanne, Switzerland. He is British and has a PhD in fibre science and mechanics from the University of Maine and a master’s of science from the University of Wales.

Executive Vice President for Sustainability & Communications

Lars Holmquist


Lars has been Executive Vice President for Sustainability & Communications since November 2021. He was previously Executive Vice President for Packaging Solutions & Commercial Operations and a member of the former Global Leadership Team.

Lars joined the company in 1991 as a Management Trainee. He went on to hold positions including Vice President Marketing for Europe and Central Asia and Managing Director for Tetra Pak Adria and Tetra Pak South-Eastern Europe.

Lars is based in Lausanne, Switzerland. He is Swedish and has a master’s degree in industrial marketing and mechanical engineering from Chalmers University of Technology.

Executive Vice President for Finance & Supplier Management

Bruce Burrows


Bruce has been Executive Vice President for Finance & Supplier Management since November 2021. Prior to that, he was Senior Vice President for Finance, Supplier Management & Business Transformation and member of the former Global Leadership Team.

Bruce joined the company in 1995 as a Management Accountant based in South Africa and previously held several senior management positions.

Bruce is based in Lausanne, Switzerland. He is South African and has degrees in commerce and accounting from the University of Natal. He is also a Certified Chartered Accountant (South Africa), Chartered Management Accountant (UK) and Certified Global Management Accountant (USA).

Executive Vice President for Human Resources & Transformation

Phil Read


Phil has been Executive Vice President for Human Resources & Transformation since November 2021. He was previously Senior Vice President for Human Resources (HR) and member of the former Global Leadership Team. He is also Group HR Officer for the Tetra Laval Group.

Phil joined the company in 2008 as Vice President HR Supply Chain, following careers with Dow Chemical and Novartis Pharmaceuticals, and was later appointed Vice President HR Packaging Solutions.

Phil is based in the UK. He is British and has two master’s degrees – one in natural sciences from Cambridge University and the other in international policy from the University of Bristol.

Executive Vice President for Legal Affairs and General Counsel

Sébastien Thierry


Sébastien has been Executive Vice President for Legal Affairs & General Counsel since January 2022.

He was previously General Counsel and Secretary of the Board of Directors at Rexel. Prior to that Sébastien held senior positions in Airbus Defence and Space CIS, and in Alcatel. During his career, he has been based in China, France, Indonesia, Singapore and the UK.

Sébastien is based in Lausanne, Switzerland. He is French and holds a double degree in French and German law from Université de Paris X, as well as a master’s (DESS) in International Business Law.

​​​​​​​​​​​​​​​The Tetra Pak group organisation

Our organisation structure supports our leadership team with specialised teams and expertise to solve our customers' strategic issues, from end-to-end.

 

We are a part of the Tetra Laval Group

Tetra Laval works to positively impact people's lives worldwide through three industry groups – Tetra Pak, DeLaval, and Sidel. Each provides innovative systems to improve the efficiency, quality and safety of food production, as well as the processing, packaging​, and distribution of food. 

 

The individual industry groups report directly to the Tetra Laval Group Board, which sets the overall strategy of the Group and oversees all business operations. The Chairman ensures the Group's decisions, policies and strategies are implemented effectively.

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Get to know us

A group brainstorming

Strategy

Staying true to our purpose means looking ahead to solve how to feed a growing population, sustainably. By 2030, we want to be the integration partner for the food industry, providing leading sustainable solutions, optimal outcomes and the best customer experience.

Learn more about our strategy ⁠
Tetra Pak group meeting

Values

We are united by a common culture and set of values. Our core values help us contribute towards our purpose across our global organisation, uniting different cultures, countries and backgrounds.

Read more about our values⁠
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Heritage

Right from our early days, we've been developing cutting-edge technology and solutions that help make food safe and available, everywhere.

Explore our heritage⁠